This is the third in a series of three case studies that will examine the major components of Mercy Corps’ Agri-Fin Mobile program. Launched in June 2012, Agri-Fin Mobile works with mobile network operators (MNOs), financial institutions, research institutes, mobile application developers, farmer organizations and government ministries to create bundled service models that offer agriculture information services and financial services using mobile phones. Agri-Fin Mobile supports products and service models that are (or will be) commercially viable and ultimately enable smallholder farmers to increase productivity, food security, and incomes. This report discusses the lessons learned on service delivery, marketing and capacity building.