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Case Study: Public-Private Partnership Structure in Viet Nam’s Coffee Sector
In 2010, Viet Nam’s Ministry of Agriculture & Rural Development and our Country Partnership in Viet Nam (The Partnership for Sustainable Agriculture in Viet Nam, PSAV) set up a multi-stakeholder Task Force on coffee. While the value chain projects under this Task Force were successful, their impact was limited, reaching only 0.5% of Viet Nam’s coffee farmers. This case study highlights how this Task Force - through the Viet Nam Coffee Coordination Board (VCCB) - has been able to achieve scale, reaching over 100,000 coffee growers in Viet Nam.