In 2010, Viet Nam’s Ministry of Agriculture & Rural Development and our Country Partnership in Viet Nam (The Partnership for Sustainable Agriculture in Viet Nam, PSAV) set up a multi-stakeholder Task Force on coffee. While the value chain projects under this Task Force were successful, their impact was limited, reaching only 0.5% of Viet Nam’s coffee farmers. This case study highlights how this Task Force - through the Viet Nam Coffee Coordination Board (VCCB) - has been able to achieve scale, reaching over 100,000 coffee growers in Viet Nam.

This case study is a follow-up to PSAV’s previous case studies – "The Journey" and "The Business Model" which detailed the early stages of the VCCB's impact.