Driving AgriTech Adoption: Insights from Southeast Asia's Farmers

Paul Voutier
Edited by Grow Asia

A wide range of digital tools might prove helpful to smallholders farmers - anything from online trading to AI imaging could in theory add value.  But what could we learn from talking to farmers? What might we gain from asking farmers how they use technology today?

With the support of the International Fund for Agricultural Development (IFAD), Grow Asia did just that, interviewing 100 farmers across the region; in Indonesia, Vietnam and Myanmar.  The findings will help founders, agribusinesses and government build technologies which address farmer's needs and preferences.