This report analyzes the policy and entrepreneurial context in three landscapes across Asia, namely, the Central Truong Son area in Vietnam; Kalimantan and Sumatra in Indonesia; and the Terai Arc region in the lowlands of Nepal. It highlights how supporting innovative small-scale green businesses could help reverse the current trend where business incentives for promoting deforestation remain greater than those for preventing it. There is strong potential for innovative green business approaches. The report also looks at the various actors – innovators, investors and connectors – who might be involved in the scale-up and consolidation phase for forest-friendly initiatives and outlines recommendations to create and replicate successful models of deforestation-free social enterprises in other affected areas.