Jollibee Foods Corporation: A Case Study on Responsible Investment into Farmer Entrepreneurship in the Philippines

Cherry Tadeo-Cunanan and Amy Melissa Chua, Philippines Partnership for Sustainable Agriculture; Erin Sweeney and Chrissa Borja, Grow Asia
Grow Asia

This case study outlines the journey of Jollibee Food Corporation's in their investment in Jollibee Group Foundation’s Farmer Entrepreneurship Program (FEP) that supports multiple groups of smallholder farmers who are producing high-value crops including white onions, salad tomatoes, bell peppers, Philippine lemon, and hot pepper.

Watch the video summary.

Smallholder farmers in the Philippines rely on multiple layers of intermediaries to consolidate and transport their products to market. Many farmers lack the knowledge and capacity to make their products marketready to reach end consumers. Farmers relying on intermediaries earn less for the price of their products compared to those that are able to supply and sell directly to the end market. With the goal to create social and economic impact on the Philippines’ agricultural sector, the Jollibee Group Foundation, with support from an annual investment by the Jollibee Group, initiated the Farmer Entrepreneurship Program (FEP) which has proven to address economic challenges by empowering smallholder farmers and transforming them to become entrepreneurs more than being producers.

Read the full case study to learn more about how Jollibee Foods Corporation impacts the lives of smallholder farmers through their investment, following principles of the ASEAN Guidelines on Promoting Responsible Investment in Food, Agriculture and Forestry.

This case study is part of a four-part series that showcases how recent agribusiness investments in food, agriculture and forestry sectors retroactively align with the ASEAN Guidelines on Promoting Responsible Investment in Food, Agriculture and Forestry (ASEAN Guidelines). Critically, these case studies showcase:

  1. Social, environmental and financial results of these investments
  2. Business case for responsibly investing in supply chain projects 
  3. How agribusinesses ensure long-term sustainability and viability of their investments 
  4. Key policy recommendations and learnings for the future