This rapid assessment is framed as an exploratory study, using data gathered from a wide range of coffee stakeholder categories, from local producers to international buyers/exporters. The aim is to provide a snapshot on the industry in the context of the pandemic and to form a basis upon which interventions can be made. This assessment argues that while producers, buyers and exporters, are impacted differently, the poor and ethnic minority households have emerged as the most affected by the impacts of COVID-19. This assessment also argues that as a conventional reaction to the outbreak of the pandemic, the industry’s resources tend to be allocated to examine the impacts of the industry on the economic sphere alone, while, impacts are beyond the economic aspect.