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Case Study: Coffee Sector in Indonesia, Business Model
As a solution to challenges in the sector, PISAgro Coffee Working Group (WG) brought together industry players and Indonesian Government officials with the goal of empowering 20,000 smallholder farmers by 2020 and improving outcomes in coffee quality, coffee output, coffee sustainability, and farmer incomes. In line with the Grow Asia approach, the WG aims to achieve this through multi-stakeholder collaboration where actors seek a common good to create inclusive, sustainable change in the coffee value chain.
The program targets Tanggamus district, Lampung province in Sumatra, which is the second largest coffee producing province after its neighboring South Sumatra province.